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WSET Global
Marketing
Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.
WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
WSET Global
Brand ambassador in the drinks industry
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.
WSET Global
Beer Sommelier
A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.
WSET Global
Bartender
Bartenders serve drinks at bars, clubs and other licensed premises. It sounds pretty simple: take orders, prepare drinks and hand them out. However, elite bartenders do so much more than that.
WSET Global
Retail Store Manager
A store manager oversees the day-to-day operations at a wine, beer or spirits shop. It could be a boutique store in a small village, a fine wine merchant in a major city centre or perhaps one of many stores in a large chain.
WSET Global
Diversity, equity and inclusion
Diversity, equity and inclusion have always been at the heart of our business. They are central to our mission to provide accessible best-in-class education and qualifications to inspire and empower the world's wine and spirits professionals and enthusiasts.