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WSET Global
Drinks industry jobs and career paths
The global drinks industry supports millions of jobs, from casual bartenders to award-winning winemakers. This is an extremely diverse and dynamic industry, and it’s perfect for anyone seeking a rewarding career in the beverage industry. Drinks industry careers fall into three broad categories: commercial roles, service roles and production roles. Follow the links below to learn more about the...
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Service Roles
Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.
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Distiller
A distiller is responsible for the production of spirits, such as whisky, gin, rum, brandy, vodka or tequila. Distilling involves turning raw ingredients – grain, fruit, molasses, botanicals – into drinks that can be enjoyed around the world.
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Brewer
The craft of brewing is steeped in centuries of tradition. This role encompasses everything from home brewing to overseeing enormous production facilities at global titans like AB InBev, Heineken and Molson Coors.
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Vineyard manager
A vineyard manager oversees the day-to-day operations and logistics of a vineyard. This is a hands-on role, which requires deep agricultural knowledge, leadership skills and a deep understanding of vine health.
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Beverage industry sales
Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.
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Marketing
Marketing can be an ideal career for creative people that enjoy building brands and telling stories. You can work for wineries, distilleries, breweries, importers, distributors, retailers, PR agencies, events companies or tourism boards.
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Brand ambassador in the drinks industry
A brand ambassador serves as the face of a wine, spirits, beer or sake brand. You will host trade tastings, consumer events, masterclasses and press events in a bid to boost awareness of the brand’s credentials.