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WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET London School

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WSET Global

James Forsyth | Wine

WSET Global

How Asahi UK rolled out large-scale WSET beer training

Discover how large-scale WSET beer training helped Asahi UK staff improve product knowledge and boost confidence.

WSET Global

Molson Coors invests in certified beer knowledge with WSET

Learn how WSET qualifications helped Molson Coors enhance team expertise, boost customer engagement and gain industry credibility.

WSET Global Campus

Level 1 Award in Spirits