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WSET Global
Brand manager
A brand manager is responsible for developing the strategy behind a drinks brand. The role requires strategic planning, project management, commercial analysis, creative flair and an expert understanding of your particular category.
WSET Global
Other commercial careers
We have covered the most common commercial roles. However, there are lots of additional careers to explore: Writer, influencer or content creator: Promoting wine, spirits, beer or sakes via social media, blogs, podcasts, magazines and so on. Educator: This is one of the most important jobs in wine and spirits. Educators run courses, workshops, tastings or internal training sessions....
WSET Global
Beer Sommelier
A beer sommelier is a trained expert that specialises in beer styles, brewing methods and food pairings. The role is sometimes referred to as a Cicerone, particularly in the United States, or perhaps a beer specialist. It’s not as common as a wine sommelier, but the field is growing rapidly.
WSET Global
Other Service Careers
There are lots of additional roles within the service sector. These are some of the other career paths to consider: Waiter: Many wine and spirits professionals start out as waiters before eventually becoming sommeliers or pursuing other hospitality career options. Driver: Drinks retailers, wholesalers and distributors employ drivers to transport stock across the country or further afield....
WSET Global
Building skills and opportunities in the Solomon Islands
A new social impact case study highlighting how WSET, Wine Education Co., APTC and local partners worked together to bring the WSET Level 1 Award in Wines to the Solomon Islands. The programme supported 23 hospitality and tourism professionals with accessible wine education, building confidence, skills and new career pathways in one of the Pacific’s lowest-income nations.
WSET Global
Empowering rising hospitality talent in China
WSET’s bursary programme in China provided vital wine education to 19 students, improving confidence, employability and access to global training.
WSET Global
WSET Alumni career paths: From expert to educator – the skills behind effective drinks education
Completing the Diploma is a significant milestone in establishing your credentials as a drinks expert. But after such an achievement, it’s natural to ask: What’s next? For many alumni, the next step is sharing the knowledge and experience gained through years of study.
WSET Global
Level 2 Award in Spirits: Online - Deutsch Family Wine & Spirits
Develop your expertise in distilled beverages and gain knowledge and understanding of a broad range of spirits and liqueurs in a brand-neutral environment.